What's the difference between an order form and the shopping cart?
After you have set up your products and services in Infusionsoft, you will then need to decide how you want to sell them. There are two ways you can sell your items:
- Order Forms
- Shopping Cart with a Store Front
There are benefits and limitations to each and it is important that you choose the option that will be best for your ecommerce needs. (Keep in mind you can combine the two options.)
|Example Shopping Cart||Example Order Form|
You may also use a combination of both the shopping cart and order forms. For example: You may have a couple of products that you want to highlight on their own, and instead of incorporating them into your store front you can create an order form.
The shopping cart and order forms are hosted by Infusion and can be accessed via hyperlinks.
Look at the chart below for a comparison of Order Forms and the Shopping Cart
|Order Forms||Shopping Cart|
|Allow forced continuity||Yes||Yes|
|Seemlessly integrate sales copy||Yes||Limited|
|Customizable look and feel||Yes||Yes|
|Customers can browse other products||No||Yes|
|Can use Paypal||No||Yes|
|Can limit viewing other products||Yes||No|
|Allows customer receipts||No||Yes|
|Can use a Storefront||No||Yes|